User Personas

Personas are fictional characters representing real users. Usually in a project, 2 personas are created with 1 being the primary character. User Personas cover a few areas to distinguish their personality or habits. These include:

  • Age
  • Sex
  • Occupation
  • Hobbies
  • Likes / Dislikes
  • Behavior patterns
  • Goals
  • Skills
  • Attitudes
  • Their environment (or context)

This process of creating a user persona enables the developer to have a more detailed understanding of the target audience and user interactions. Creating user persona’s should always happen before designing or wire-framing, as it gives better insight into how to create the project for your target audience.

Artefact Personas

Used as a proposed way to visualise the personality of the project. To develop an artefact persona you need to ask yourself a few questions such as who would your project be as a person, what would they be like? How would you describe this person to a friend? Questions like these guide the development process which in turn creates a more refined artefact persona.


Personas are a way of personalising and contextualising your projects. Making user personas helps us understand the needs of a user, how to address the needs of the user and develop a more refined experience. Artefact personas assigns a personality to our project. Giving your project a personality helps everyone understand what to focus on when developing. As well as what no to focus on.